Updated: Apr 22, 2021
It’s not easy being a small business or startup these days with the recent shift in remote work, online collaboration, and less face time in the office. One thing that remains constant even during volatile times is the opportunity to drive more awareness and revenue through better marketing.
So where should you start? Working with clients at Persimmon Marketing we’ve noticed it’s common to get overwhelmed with this first step of the journey. So we’ve created the Persimmon Marketing Small Business Package that leverages our 20+ years of experience in agency, corporate, and industries marketing (tech, financial services, non-profits, etc.) to ensure your success.
It focuses on 4 key areas for marketing success: brand building, online marketing, social media, and marketing operations. Too often we see companies focus on one or two disciplines and let the others languish to the detriment of results. The reality is, you need to succeed in all facets to truly thrive.
Brand Building. To create a persuasive brand you must uncover its essence, gain alignment on style and “feel” such as colors, fonts, tone, etc., and make it consistent across all customer touch points.
Our approach: Discover your brand essence in our brand workshop and develop a style guide to formalize it on paper.
Online Marketing. Successful online marketing uses a powerful mix of art and science through compelling creative, visuals, and messaging applied with a testing / hypothesis mindset.
Our approach: Build or optimize your website to drive awareness, interest, and engagement with your target audience. Maximize your reach through more effective search engine optimization (SEO) and best practices in ADA compliance.
Social Media. To build a connection with your target audience you must share your corporate values and create a meaningful two way conversation on social media. Construct key imagery, value propositions, benefits, and messages that customers find interesting versus alternative choices.
Our approach: Build or optimize your social media channels where your prospective customers are. We’ll configure your social media pages to ensure you’ve got the right foundation in place to gather attention from the right audience.
Marketing Operations (MOPs). Tech systems are a must for measuring your efforts. MOPs consists of the tech stack that enables you to succeed such as customer relationship management (CRM) software, marketing automation, Google Analytics, Facebook Analytics, etc. Without these critical apps, you’ll struggle to understand your marketing efficacy.
Our approach: Conduct a tech stack assessment to determine the right marketing operations approach based on your requirements and monthly technology budget.
In summary, there’s no reason to be overwhelmed. Take a programmatic approach to your marketing efforts with our starter kit that helps you seize your opportunity and thrive. Contact us today to learn more or set up a free consultation.